Your mailbox may have been a bit fuller these last few weeks. Don’t let the waste end up in a landfill.
With Election Day finally here, you’re probably wondering exactly how many political fliers you’ve been delivered over the last few weeks. Despite being in the digital age, direct mail is still one of the most effective forms of advertising, and those running for office know this and rely on direct mail to push their campaigns.
For many smaller local elections, direct mail will be the only form of paid communication, since it’s a highly targeted and relatively inexpensive way to combine field strategy with a media plan.
Direct mail is here to stay, but with election season bringing more volume than usual, it’s time to consider what to do with all of these extra flyers once they’ve found their way to your mail pile.
Some people may be quick to toss them in the trash, but this isn’t a very green thing to do. Being supporters of recycling and identity protection, Legal Shred has a few ideas about what to do with all the political fliers.
Most municipalities offer paper recycling. Instead of tossing those political mailers in the trash, place them in the recycling bin on trash day.
You can actually reuse the mailers in and around your house for other purposes. Wrap breakable items you are packing away with used ripped up paper. Crumple it up and use it to pack around fragile items.
If you look around the Internet, you can find even more creative ways to make stuff from mailers, from cutting them into squares for origami paper (if you’re into that sort of thing!) to making your own stationery with a few added tools and accessories. If you’re the crafty type who likes to cut back on waste, it may be fun to do on a rainy day home with the family.
Shred It, Of Course
Political mailers will have your name and address on it, so why not go ahead and add them to your shredding pile? If you’re a private person who prefers to not have your political leanings public knowledge, or you’re just too busy to really deal with it, let Legal Shred pay you a visit and shred the paper along with your other sensitive documents, and we will even take care of the recycling, too.
Now is a good time to consider quarterly cleanup even at home, so add your political mailers to the pile and let us handle the rest.
Legal Shred works with businesses and consumers to keep offices and homes free of paper clutter, in addition to keeping identities safe and secure.